Event date
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Most business owners know that having a business plan is a good idea—but many don’t create one until it’s required for funding. The irony? Lenders ask for it not because it will help your business thrive, but because they want assurance they’ll get their money back. This workshop explores more meaningful reasons why building a business plan matters—for you as an entrepreneur. It demystifies the process and focuses on how your plan can serve as a practical, working tool to guide your decisions, clarify your goals, and align your strategy.
Format: Virtual Workshop
Presenter: Doug Leitch
You'll take away:
- A broader perspective of the value of a business plan
- A clear understanding of the core components of a business plan
- How to define your compelling value proposition
- Mapping your business on a canvas
- Guidance on conducting primary and secondary market research
- Tools to assess your competition and carve out your positioning
- Insights into pricing strategy, including value versus cost-plus pricing, pricing tables and positioning grids
- How to build a marketing strategy and supporting campaigns
- An overview of operations planning and risk mitigation
- How to model your numbers using sales assumptions and cashflow
- How to write a clear and concise executive summary
- What are your next steps, a business plan template, and helpful links to help
Contact info
Name
Negin Khorasani
Email
nkhorasani@georgina.ca
Phone
9059558295
Website Url
Learn more and register today